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  Charles Dunstone first began selling mobile phones out of his flat on Marylebone Road in 1989. He was 25 years old
  and had £6,000 of savings to start his business having previous worked at NEC as a sales executive. It was whilst
  working at NEC that he first spotted the potential of mobile phones and the future of mobile communications. Charles
  realised that mobile phones would eventually become ubiquitous and named his company Carphone Warehouse (CPW)
  to serve this larger market.

  From the very beginning, Charles set out to provide great customer service as well as simple and impartial advice in the
  complex world of mobile phone purchasing. To facilitate this, Charles drew up Five Fundamental Rules, which even to
  this day, all CPW employees must learn.

• If we don't look after the customer, someone else will
• Nothing is gained by winning an argument but losing a customer
• Always deliver what we promise. If in doubt, under promise and over deliver
• Always treat customers as we ourselves would like to be treated
• The reputation of the whole company is in the hands of each individual

  Independence and impartiality are still the cornerstones of CPW and from our early days till present day, CPW has always
  differentiated itself from the competition by sticking to these principles.

  In July 2000 the company floated on the London Stock Exchange and based on an issue price of 200p, the company was 
  valued at approximately £1.7 billion. The company generates annual turnover of £4.9 billion (year ended 31st March
  2009).